The Human Capital BLOG

“Being part of the Solution – and, not the Problem”

Reality at Work

Going to work may never be the same again.

What is now being referred to as: “The 2nd Great Recession” has reshaped the American workplace and work force in ways that will last years, if not longer.

The work force is graying as college graduates can’t find jobs, young workers get laid off and older workers delay retirement. People in white-collar jobs are feeling increasingly vulnerable to economic downturns, an insecurity that blue-collar workers have known for years.

The average American worker, across all economic levels and disciplines will need employment through age seventy – the age of sixty as a retirement target is no longer the standard.

Perhaps the most enduring change is the permanent loss of millions of jobs across the manufacturing, services and retail sectors.

For textile factories and service sector employers like customer service call centers, the next wave of significant job creation will occur abroad, where labor is cheaper. That trend was under way before the recession and will accelerate, according to labor economists. Americans who would have held these jobs will have to retrain themselves for other jobs, such as assembling microchips and medical devices.

For retailers, growth will be limited by more cautious consumer spending, in part because the days of easy credit are over (except for large companies). That means fewer retail clerks milling about stores around the holidays, and fewer merchandise buyers, and other staff jobs at headquarters.

“We’re in a very deep jobs crisis, and we’re not coming out of it any time soon,” says William George, professor of management at Harvard Business School. “It’s too glib to say that jobs are a lagging indicator”  - however, that hiring will return to normal once the economy does, he says.

The national unemployment rate, now 8.3 percent, is forecast to rise above 10 percent before the end of the year and isn’t expected to return to a “normal” level, which is typically near 5 percent until 2014. “Although it should always be noted that most layoff and unemployment figures are related to blue collar workforce. Similar statistics for white collar workers is actually quite rare”, says Brian Patrick Cork of Atlanta-based brian cork Human Capital.

Of course, layoffs aren’t the only thing transforming the workplace.

The need to cut costs deeply and quickly has forced businesses to get creative – not just go the easy route of layoffs. “It’s the central responsibility of managers these days”, says Alec Levenson, a research specialist with the Center for Effective Organizations at the University of Southern California.

Through furloughs, fewer shifts and other cutbacks, employers have reduced the average work week to a near-record low of 33.1 hours.

Another trend is the hiring of consultants for what used to be salaried positions. “The reduction of accounting burdens represented by benefits alone is wildly significant” , adds Cork.

About 400 workers at Nebraska meatpacker Premium Protein Products were told this week they will remain on unpaid furloughs for at least another two weeks, having been on unpaid leave since June. States also have joined in, with Utah State University asking employees to take a furlough next summer after taking a weeklong furlough last spring.

Reducing hours of all workers instead of eliminating jobs of a few is a strategy that had slowly been gaining favor in recent years because it saved companies money in several ways: It reduced the need for severance packages, as well as the cost to rehire and train these new workers once the economy rebounded.

“The practice became much more widespread during last year’s financial crisis and is likely to be repeated in future recessions”, says Peter Cappelli, professor of management at the University of Pennsylvania’s Wharton School of Business.

However, workers aren’t necessarily complaining.

Bonnie Gerard, a business developer with the Knowledge Institute consulting firm in Exeter, N.H., has seen her work week cut from five days to four. That’s made it harder to keep up with paying bills. But it beats losing the job. And, she acknowledges, it’s made her more efficient.

“It keeps you more focused on the days you’re here,” she says. “You’ve still got the same goals, whether you’re here four days or five days, and you’ve got to do the work.”

“No matter how creative companies get at cost-cutting, or how strong the recovery is, millions of jobs will never come back“, George, the Harvard professor, says.

Over the past year, the U.S. non-farm payroll has shrunk to about 131 million people, a decline of more than 5.8 million auto workers, stock brokers, bankers, landscapers, carpenters, truckers, journalists, mechanics, cooks, maids and more. More than 1.6 million manufacturing jobs have disappeared in the last 12 months, along with 1 million construction jobs and 435,000 financial sector jobs.

In low-skilled manufacturing, the U.S. can’t compete with countries like China, India or Mexico where labor costs are a fraction of those here. Likewise, cost pressures will continue to push information technology jobs overseas.

American workers will need to be retrained in the coming years to have a shot at the jobs that will be created. George says these jobs will require specialized knowledge, such as how to install energy-saving systems in buildings.

Community colleges and vocational schools that train people for such jobs could become as important as four-year universities.

Plenty of today’s unemployed could benefit from such training.

“There are a lot of good people who are really stuck,’‘ says John Challenger, chief executive of the outplacement firm Challenger, Gray & Christmas. “They’ve been out of work for a long time, and that’s made it all the harder for them to compete because they have to explain why they have not been chosen.”

A record 4.98 million people had been out of work 27 weeks or longer in April, in part because this recession, which would appear to have started in December 2007, has stretched longer than any since World War II.

That has forced a record number of people into part-time work. People forced to work part-time jobs because they can’t get full-time positions has jumped 54 percent from a year ago to 9 million.

For those who still have a full-time job, flexibility is key.

At a factory that makes foundry equipment in suburban Birmingham, teams that once did specific jobs – welding, grinding castings, fitting parts, assembling machines – have had to learn multiple skills.

The shop, which once had 150 workers, now employs only 30.

“The ones we have now have to do it all,’‘ foreman Gerry Peoples says. That includes sweeping the floors since the janitors were laid off. “This is probably going to linger for years,” says Peoples, who has survived two rounds of cuts and is down to a 32-hour work week.

About 40 percent of workers are now over 55 or older, the highest level since it was 40.8 percent in 1961, according to a Pew Research Center survey released this summer. More workers are delaying retirement for economic and personal reasons, locking up jobs that are sought by younger workers entering the work force.

Years ago, Jerry Bannister, 67, anticipated a more leisurely routine at his age. He oversees 10 maintenance workers at the Mays Chapel Ridge retirement community and has no plan to quit soon. He took the job seven years ago, after working 38 years at a Bethlehem Steel plant.

His Social Security and retirement benefits might be enough to live on, but he couldn’t quit without making big changes to his lifestyle, such as cutting out vacations and golf.

“When I get to a point where I say, ‘You know, I’m as old as the residents,’ then it’s time to step down,” Bannister says.

Fewer workers these days feel as confident as Bannister does about controlling their destiny.

“Job security has diminished after every recession since the 1970s”, says David Lipsky, professor at Cornell University’s School of Industrial and Labor Relations.

As workers fought to get their jobs back, unions dropped long-held contract provisions like cost-of-living adjustments and job-security clauses, he says. That contributed to declining union membership, further weakening workers’ bargaining position with employers.

Among white-collar workers, job security began to disappear in the recession of the early 1990s as technology allowed jobs to be shipped abroad. It may be gone now.

Over the past year, the unemployment rate jumped 64 percent for managers and professionals like lawyers, doctors and fund managers. That compares with a 56 percent increase in overall unemployment, according to Labor Department data.

Among people with a bachelor’s degree or higher, the unemployment rate is still low at 4.7 percent, but it’s up from 2.7 percent a year ago.

For some younger white-collar workers, job insecurity is so high that just hanging on has replaced asking for a raise or a promotion.

Rusty Meador, 35, a development manager at Plantation Building Corp., a construction company in Wilmington, N.C., walks past empty desks daily. He once worked in the office as a general manager and had a team of project leaders who reported to him from the field. Now he’s back on job sites, doing the work of laid-off colleagues – without a word of complaint. Even if the economy turns around, the memory of this recession will stick with him.

“You’re so grateful to have a job,’‘ he says.

Heather Penman, Researcher at brian cork Human Capital

Filed under: Business, Change, Economy, Job Search, Workplace , , , , , , ,

Twitter Daze

Talk about mis-tweeting people.

Sorry.

One of our analysts brought to my attention a recent exchange on Twitter. It’s a painful lesson in how NOT to use Twitter in this tough, or any, economy.

So… A  job applicant tweeted the following:

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

This tweet apparently caught the attention of Tim Levad, a channel partner advocate for Cisco (both clients). To which he apparently responded:

Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

I am advised that the person who dissed the Cisco offer quickly took their Twitter account private. However, Twitter search retained the record.

Another example of mis-tweeting (I made that up):

Remember a couple months ago when the PR guy’s tweet about Memphis came back to bite him? Be careful with what you post on Twitter, and social media in general.

Be part of the solution – and, not the problem.

Brian Patrick Cork

Filed under: Business, Coaching, Job Search, Technology , , ,

Social Networking and Job Searching.

Hiring remains robust throughout the country.

However, employers searching up-and-down the food-chain (or, chain-of-command) are focused on mission-specific hiring.

This means you have to be specifically skilled and experienced to do a particular set of tasks – and, probably for a defined perioed of time.

The average “shelf-life” for a senior executive is approximately thirty (30) months now.

In any event, there are a lot of jobs available.  Problem is – no one knows where you are because you don’t know how to network smart and efficiently. This is a grim reminder that you need to hone and perfect that particular expertise WHILE YOU ARE EMPLOYED.

I see if from both sides – as an executive recruiter and an executive coach.

I get contacted and references from people who have been laid off or feel now is the time to optimize a career-path (Interestingly, I am also getting more contact from leaders that simply want to make better decisions in the work-place based on the need for great efficiencies and effectiveness).

Let’s get right to it.

Standard resumes and sending emails to people you thing you know – or, you hope might actually care about your plight (most don’t), rarely works anymore. Uploading resumes online sends them to document corruption hell.

Worse, if you are on Monster or other similar repositories, retained search professionals like myself can’t (or won’t) work with you.

If you are in transition, here’s what you might consider doing:

NOTE:  This is radical stuff for professionals over forty (40). However, keep in mind that 57% of corporate America is now thirty-five and under.

1. Your blog can be a form of resume. You need one (especially if you have Subject Matter Expertise (SME). It needs to have 100 posts on it about what you want to be known for (and, it should be linked to my own Blogs to help you with Search Engine Optimization (SEO) because I get over 23000 hits a day on www.unsinkablebriancork.com.

2. Remove all LOLCats from your blog (seriously) 1/. Do not argue me on through comments or on Twitter about this. Google finds Twitters. Do you want your future potential boss noticing that you post LOLCats all day long? Believe me, you do not. It will NOT help you.

3. Remove all friends from your facebook and twitter accounts that will embarrass you. If there are photos of people getting drunk with you that is a bad sign. Get rid of them. They will NOT help you get a job. In fact, if you want to KEEP your job, banish these images.

4. Demonstrate you are “clued in.” This means removing ANYTHING that says you are a “social media expert” from your Twitter account. There is no such thing and even if there were there’s no job in it for you. Chris Brogan already has that job – and, he’s not likely willing to give it up.

5. Demonstrate you have kids and hobbies, but they should be 1% of your public persona, not 99%. Stick with Subject Matter Expertise.

6. Put what job you want into your blog’s header. Visit Joel Spolsky’s blog. He’s “on software.” That’s a major hint that if he were looking for a job that he is expert and focused on software. If you want a job as a chef, you better have a blog that looks like you love cooking, like this. Post something that teaches me something about what you want to do every day. If you want to drive a cab, you better go out and take pictures of cabs. Think about cabs. Put suggestions for cabbies up. Interview cabbies. You better have a blog that is nothing but cabs. Cabs. Cabs. Cabs all the time. If you want to be a plumber, look for other plumbers to add to Twitter, friendfeed, Facebook, and LinkedIn. Remove all others. Be 100% focused on what you want to do.

7. Do not beg for links. If you did the above, you can Twitter me and say “check out my great software blog” though. Include @unsinkable in the tweet so I’ll see it. I haven’t met a blogger yet who is not egotistical. Take advantage of it. But no begging.

8. On Twitter ou can tell me what you had for lunch, but only after you posted 20 great items about what you want to do. Look at Tim O’Reilly’s tweet stream. Very little noise. Just great stuff that will make you think (he wants a job as a thinker, so do you get it yet?)

9. Invite influentials out to lunch. Getting a job is now your profession. If you were a salesperson, how would you get sales? You would take people out to lunch who can either buy what you’re selling, or influence others who can buy. That means take other bloggers (but only if they cover what you want to do) out to lunch. That means taking lots of industry executives out to lunch. Call them up and ask them to lunch.  Tell them you have three questions you have prepared for them.  You want to hear their story. If you make a real connection you have a network link and potential advocate and reference.

10. DON’T send out resumes. Make sure yours is up to date and top notch on LinkedIn.  But, don’t BLAST it to everyone you know. And, once again,  if you are an executive DON’T use Craig’s List, Monster, Etc.

11. Go to industry events. I have a list of tech industry events up on Upcoming.org. If you want to be a plumber, go to where contractors go. Etc. Etc. Make sure you have clear business cards. Include your photo. Include your Twitter and LinkedIn addresses. Your cell phone. Your blog address. And the same line that’s at the top of your blog. Joel’s should say “on software.” Yours should say what you love to do. Hand them out, ask for theirs. Make notes on theirs. Email them later with your LinkedIn and blog URLs and say “you’ll find lots of good stuff about xxxxxxxx industry on my blog.”

12. When you meet someone who can hire and who you want to work for, follow them on Twitter, Facebook, LinkedIn, their blog. Stalk them without being “creepy.” Learn everything you can about them. Build a friendfeed room with all their stuff. That way when they say on Twitter “I have a job opening” you can be the first one to Tweet back.

13. Do what you want to do. Let’s assume you’ll be laid off for a year. Are you going to lay around on the couch waiting for a call? No. You will do exactly what you want to do. Want to be an engineer at a great startup? Go and volunteer to work there for free. Make sure you do a blog post about every day you do what you’re doing for free. Say “I could do this for you, call…”. But, keep regular hours. Make sure your life remains balanced.

14. Do some work on SEO (see above). Make it possible for people to find you. THINK about how people would search for someone with your expertise and skills. Here’s how, Visit the Google AdWords Keyword Tool. Do a search on a word that you think represents best what you want to do. I just did one for “Disruptive Green Engineering” and it brought up a ton of great info about what people are searching for. Include those terms in your blog. And, even better, blog about those things!

15. UPDATE: Mark Trapp added to remove any hint that you hated your old job from all your online things.

Got any other ideas? Feel free to comment. A LOT of people read this Blog.

Another NOTE: you can still get a job even after weird photos and other things are posted about you. I probably have naked pictures of me out there on the Internet and I have a regulatory hiccup along my career-path (and my Alma Mater – Radford University - 2/ still asked me to be the Keynote Speaker for their 2008 Entrepreneurial Summit, and join the Board of Advisors). So, rules can be broken; but break them carefully!

Be part of the solution and, not the problem

Brian Patrick Cork

_______________________

1/ A lolcat is an image combining a photograph, most frequently of a cat, with a humorous and idiosyncratic caption in (often) broken English—a dialect which is known as “lolspeak,” ”kitteh,” or “kitty pidgin” and which parodies the poor grammar typically attributed to Internet slang. The name “lolcat” is a compound word of the words “LOL” and “cat”. A synonym for “lolcat” is cat macro, since the images are a type of image macro. Lolcats are designed for photo sharing imageboards and other internet forums. The term lolcat gained national media attention in the United States when it was covered by Time, which wrote that non-commercialized phenomena of the sort are increasingly rare, stating that lolcats have “a distinctly old-school, early 1990s, Usenet feel to [them].

2/ Radford University Entreprenurial Summit.

SPECIAL NOTE:  Brian also has a personals Blog that apparently fascinates world leaders and decision-makers alike (but, few others). It can be viewed and relished at: The Unsinkable brian cork.

Filed under: Articles By Brian Cork, Business, Career Path, Coaching, Economy, Job Search, Strategy, Success , , , , , ,

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