Observations of the redoubtable Michael Hunter:
1. Social Media is currently overhyped – checked blogs and articles from a year ago until today and tracked the delta – dialogue will dissipate some and then level off
2. Social media is not going away – consolidation will take place over the next few years – winners and losers become evident – new social media environments created based on current knowledge curve
3. Social media professionalizes – it will become the driver of much branding and marketing strategy because it’s at the front edge of the reaction/discussion and because tracking/predictive tools will become more robust
4. Enterprise adoption wins out over project based applications over time in medium sized and large corporations – technology allows consolidation of information from multiple points of entry (customer touch points) – more and more positive ROI evidence – Compendian type products allow information to be acted upon quickly as market dynamics change
5. Learning curve and enterprise integration give significant advantage to early adopters over the next 3 – 5 years
6. Biggest current challenge – dedicated resources – with the exception of a few companies that “get it” – right now it’s a part time job – amatures vs professionals
Brian Patrick Cork
Filed under: Business, Change, Marketing, Strategy , Business, business trends, Change, Marketing, social media marketing, Strategy
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